Solutions
Metaphysical Marketing is a holistic approach that goes deeper. We go beyond traditional marketing and sales theory combining spiritual principles with psychology and science to build a prosperous business. Here are some samples of how using metaphysical marketing can help you find solutions that will turn problems into opportunities.
Going Deeper with Metaphysical Marketing
“Why can’t I get the designer to cooperate with me? I hired a designer for my non-profit Web site, months have gone by and I still have no site up.” Jenna
Jenna’s problem was two-fold. She had to go deeper and explore the underlying issues that made her unable to get what she needed from her designer and other vendors. Second, she needed to get control of her site with a content management system that put her fully in control. We used my Web Site In a Day Program. We set up her site and she learned how to upload text, photos and video in just two hours. She is now happily managing her site from China. Read more about Jenna’s Journey.
“ Our Web site is not producing results. We have a fantastic theater company and beautiful materials but we can’t seem to focus our marketing and bring in donors.” Glenn, ArcheDream for HUMANKIND
I first did a Usability Assessment to help ArcheDream see that they were focused on the performance and not the user’s experience. They needed to go deeper and put themselves not just in the audience, but in the mind of potential donors to create more user-centered marketing materials. Working with the organization’s fund-raising consultant, we conducted a visioning session to explore emotional motivation and create a benefit-driven mission statement to guide their marketing.
“ I can’t compete with other ministers to do weddings because of my visible disability.” Susan, Taos Weddings
Susan felt she couldn’t compete with other ministers to do weddings and other ceremonies because of her stroke paralysis. Through the uncovery process, she discovered she had a unique gift, not a disability. We saw that she could counsel couples with disabilities and truly understand the unique problems they will encounter in their wedding ceremony and marriage. We developed a marketing plan to focus on a niche market advertising to people with disabilities.
“I need a Website fast so people can find me online. Help!” Ellen, Massage Therapist
Ellen had a million ideas for her new Web site, but realized it would take months with her busy schedule to funnel them into an effective Web presence. I encouraged her to slow down. She needed to take time to learn to write benefit driven-copy and focus her site. And she needed to get an online presence fast. We set up a single page for her on Insider Pages which lists businesses by location and she asked her clients to post reviews on the page. Within two weeks she was getting new clients!
“I’m blocked! I can’t seem to get my business cards and brochure done so I can get myself out there.” Patricia, Intuitive Coach
Patricia had hired a designer but could not seem to decide on a final design. Intuitively I felt the designs did not reflect her true gifts. I did some visioning work to flesh out her Unique Selling Proposition and designed a card and brochure that truly represents her authentic gift. We used the symbol for E8 that represents infinity and a slogan that says what she does in a way she feels matches her style. She approved the first design easily and proudly passes her cards out everywhere she goes.
“Kit has this amazing ability to dig deep inside and pull the ideas that I can’t express right out of me. I love my business cards and brochure. They really reflect who I am.”
“I want a Web site with real depth and meaning. I don’t even know where to start.” Lucinda, Psychic Energy Healer
Linda had a previous career in advertising and did not want a Web site that felt in any way commercial. Through the process of Co-Creative Design we used a methodology that really fit her needs. We created “personas” which are imaginary users and then developed “scenarios” or typical online experiences for meditating on their needs, motivations and questions. Since Linda is a psychic who uses spirit guides, we really used these personas as “guides” to design the site for her. All she had to do was write down what they said. She went from being fearful about the ethics of marketing to embracing a way of presenting her gifts in away that would showcases the benefits to potential clients. Learn about Co-Creative Web Design
“My guides, clients and clients-to-be LOVE my web site. I love it, too!”
