Using Personas to Improve Sales

Learn  how co-creating with customer personas can boost sales in eight and a half minutes!

Just relax and enjoy this great talk by Bryan Eisenberg from Future Now Inc. here in Brooklyn where I was trained in Persuasion Architecture and Copywriting for the Web.

In this interview from London’s  Search Engine Strategies conference, Bryan tallks about how planning websites with personas will increase revenue and ROI because personas help you go deeper into the user experience and understand the the needs and decision making process of visitors and letting them choose their own online experience. See my own version of Persuasion Architecture called Co-Creative Design.